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Privacy Policy

Last updated: 13 April 2026

1. Introduction

Liberty Organic Insights ("LOI", "we", "us", or "our") is operated by Liberty Marketing. This Privacy Policy explains how we collect, use, and protect your information when you use our platform.

2. Information We Collect

We collect the following types of information:

  • Account information: name, email address, and password when you create an account.
  • Google account data: when you connect Google services (Search Console, Google Analytics), we access your data through Google's OAuth 2.0 authorisation. We request only the permissions necessary to provide our service:
    • Google Search Console: read-only access to your search performance data
    • Google Analytics 4: read access to your analytics data
    • Basic profile information (name and email) to identify your connected account
  • Usage data: information about how you interact with our platform, including pages visited and features used.

3. How We Use Your Information

We use your information to:

  • Provide and maintain our SEO analytics and reporting services
  • Display your Google Search Console and Analytics data within our platform
  • Generate reports and insights based on your connected data sources
  • Communicate with you about your account and our services
  • Improve and develop our platform

4. Data Storage and Security

Your data is stored on secure servers. Google OAuth tokens are encrypted and stored securely. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

5. Third-Party Services

We integrate with the following third-party services:

  • Google APIs: to access your Search Console and Analytics data. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
  • DataForSEO: for keyword research data.

6. Data Retention

We retain your data for as long as your account is active. If you disconnect a Google service, we will remove the associated OAuth credentials. You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent for data processing
  • Revoke Google API access at any time through your Google Account permissions

8. Cookies

We use essential cookies required for authentication and session management. These are strictly necessary for the platform to function.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Liberty Marketing
Email: info@libertymarketing.co.uk
Website: www.libertymarketing.co.uk

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