What is LOI?

Liberty Organic Insights (LOI) is an internal SEO analytics platform built by Liberty Marketing. It brings together data from multiple sources into a single reporting and analysis tool for our SEO team and clients.

What does LOI do?

• Search Console reporting — view and analyse Google Search Console performance data including clicks, impressions, CTR, and average position
• Google Analytics integration — access GA4 traffic and engagement metrics alongside search data
• Keyword research — discover keyword opportunities with search volume, competition, and trend data
• Rank tracking — monitor keyword rankings over time
• Site crawling — analyse technical SEO health and site structure
• LLM visibility — track brand visibility across AI-powered search tools
• Automated reporting — generate client-ready SEO performance reports

How does LOI use your data?

When you connect your Google account, LOI requests access to specific data to power its features:

• Google Search Console (read-only) — to display your search performance data, keyword rankings, and page-level metrics within the platform
• Google Analytics 4 (read access) — to show traffic, engagement, and conversion data alongside your search data
• Basic profile information (email and name) — to identify your connected Google account within the platform

Your data is used solely to provide the analytics and reporting features described above. We do not sell, share, or use your data for advertising purposes. You can revoke access at any time through your Google Account permissions.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.